“An idea earns its place in the Marketplace when it proves useful to someone other than the person who invented it.”
— Jeff Borschowa
Welcome to the Marketplace.
This is where curiosity has survived experimentation, ideas have encountered reality, and something genuinely useful has emerged.
I have a lot of ideas, but I have a fairly simple standard for the things I bring into this space: they must have demonstrated real-world value. The books, frameworks, systems, and services you will find here have survived the Laboratory, solved meaningful problems, and proven their worth.
There are no wandering salespeople here. No mysterious miracle cures. No three easy payments of $19.95. Just tangible ideas that are ready to be useful.
Think Twice, Build Once. Then Make It Useful.
A well-designed solution should be understandable, usable, and appropriate for the people it’s intended to help. I have seen impressive systems that were so complicated nobody wanted to use them, and elaborate business models built around assumptions that nobody bothered to test.
I don’t want to create elaborate monuments to my own cleverness. I want to create things that make a difference.
In this Marketplace, usefulness outranks complexity. Whether it is a framework or a commercial service, every offering is designed to reduce unnecessary work, improve clarity, and help you accomplish something meaningful with less friction.
What You’ll Find in the Marketplace
My interests are broad, so the Marketplace isn’t organized around a single industry. Instead, it is organized around practical solutions:
Books and Published Ideas
Books allow ideas to travel. My writing includes business books, practical guides, and explorations of ideas I believe deserve attention. A good book should respect your intelligence and attention, offering something genuinely worth considering—even if it challenges what you thought you knew.
Frameworks and Practical Systems
I have a peculiar affection for frameworks. I enjoy making invisible problems visible by simplifying complex relationships into usable models. The frameworks here are ready to be applied, helping you understand important operational challenges or make better decisions.
Courses and Educational Resources
Education has an extraordinary ability to make relatively simple subjects unnecessarily complicated. I prefer practical education that connects directly to what you are trying to accomplish. Learn something useful, apply it, discover what works, and repeat.
Workshops and Speaking
I enjoy sharing ideas with audiences who are willing to question assumptions, entertain unusual possibilities, and engage in thoughtful discussion. My sessions involve curiosity, nonlinear thinking, business systems, and practical problem-solving. If the audience laughs while discovering something important, I consider that a successful outcome.
Business Solutions and Services
Some ideas evolve into comprehensive commercial solutions—services, training programs, or operating systems that help organizations run better. Much of my business work involves identifying hidden friction, improving workflows, and helping relationship-driven professionals become easier to understand, remember, and refer. Rather than turning this personal site into a sales funnel, I use the Marketplace to explain these ideas and connect you with the appropriate resources.
Value, Trust, and Housekeeping
Relationships matter to me, and trust is earned through consistent behavior, demonstrated competence, and respect.
If you invest your time, money, or reputation in something I’ve created, I want that decision to be informed. I have little interest in extravagant promises or manufactured urgency. I would rather you walk away than purchase something that doesn’t fit your actual needs.
You will also notice that this Marketplace evolves. Every year, I celebrate a tradition called NOvember, where I examine my projects and commitments. If a product or service no longer serves its purpose or fails to bring joy, it gets improved, retired, or replaced. Even mad scientists need to clean out the lab occasionally.
Every Offering Has a Story
Useful creations don’t emerge fully formed from a single moment of inspiration. They develop through questions, mistakes, revisions, and countless small decisions.
Where appropriate, the individual offerings in this Marketplace connect back to the explorations and experiments that shaped them. That history matters. It makes the process of innovation visible, and sometimes, the journey is just as interesting as the result.
Browse responsibly. The ideas may be contagious.
Always Be Curious.
— Jeff Borschowa